Title Design
Leila
Leila is adapted from Prayaag Akbar's eponymous novel, is a dark and ominous tale set in the fictional world of Aryavarta. The dystopian world of Deepa Mehta's Leila is not a subliminal, but a blunt reminder of the world that could be in reality.
We created the title design for the show that introduces key elements of the show.
Credits for Final Titles
Designer : Upasana Nattoji Roy
Titles Produced by Switch Studio
Client : Netflix, India & Open Air Films
Initial Episodes Written and Directed by Deepa Mehta
INITIAL CONCEPT 1
The story within, without and in the cracks of the Wall of Aryavarta
What would you feel if you lost your child in a second and had no clue where to start...You wake up in a world that you do not recognise, with a name that is not yours, and your family is nothing but only a distant memory.
You would be crushed. The sky would be falling. Your world imploding into you.That is the feeling which we wanted to work with in this direction that we had proposed to Netflix.
This was one of the a concepts that we had presented initially for the design and packaging for Leila on Netflix
We imagined the actual objects within the falling rubble. Objects from a world wiped out. Idea of a wall that ought to be brought down - of a mother looking for her daughter in the debris of what remains - with nothing but hope.
It is meant to be a 5 to 10 second opener sandwiched between two high adrenaline / peak emotion shots within the episode.
We didn't get to go with this - perhaps another time.
INITIAL CONCEPT 2
The story lost in between the gaps in the walls - in the limbo space between the inside and the outside.
The stories lost under layers of propaganda, noisy announcements, surveillance, political and societal straight jackets
This was one of the a concepts directions that we had worked on for Leila on Netflix
We imagined the titles to be woven within the noise of propaganda and woven within the objects and elements in the visuals. The last shot was meant to be a falling / escaping out of the narrow confines and revealing the Show LOGO on the wall as the camera kept falling.
It is meant to be a 30 second opener
We didn't get to go with this.
Credits :
Concept & Draft : Upasana, Switch Studio
3D : Unnikrishnan