Brand Films

The Story of Bharat

For more than 90 years, the Bharat Floorings Group (BFT) has held an unparalleled position as a leading authority in the domain of high-quality cement floorings. Its roots trace back to 1922 when Bharat pioneered the cement tiles industry in India, championing the ethos of the Swadeshi movement.

Tasked with the challenge of recounting their journey and accentuating their profound influence on India's architectural and design panorama, BFT aimed to delve deeper into their heritage, transcending the acclaim derived solely from their ongoing projects and products.

Our response was a compelling film that ingeniously utilizes their tile patterns and designs to articulate a narrative tracing back to their origins, illuminating their pivotal role in the architectural movement in India, and offering a glimpse into their future.

"Every Floor tells a story" became the thematic backbone of the film, with BFT floors evolving into a signature element in numerous upscale restaurants across Mumbai and India. The film unfolds on a BFT floor, serving as a temporal portal, guiding the audience through different eras and pivotal moments in the brand's history.

As the brand explores novel realms of application and innovation, ushering in a realm of limitless possibilities, the film concludes with an open-ended finale, inviting viewers to contemplate the exciting horizons that lie ahead.

Credits

BFT team : Firdaus Variava, Mrs. Variava, Komal Gilder 
Director & Producer : Upasana Nattoji Roy
Design & Storyboard : Upasana Nattoji Roy
Animation : Upasana Nattoji Roy, Kunal
Shoot: Upasana Nattoji Roy, Kunal
Actors : Kunal Rao, Nilesh Ahire, Amit Patankar , Neha Bharadwaj, Bonita Roy, Shreya Chhabra, Mamta Khanna
Voice Over : Neejee Chhabra
Sound Recording & Mix : Anish, SongBird Studios
Music : Stock

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