We partner with brands, people and places to create cultural and social impact through art, tech & design. As a collective, our practice encompasses a diverse range of specialisations - from communication design to experiential spaces, films to installation art.

A COLLECTIVE VOICE

Switch works in the domain of motion design, animation and narratives. RoyStudio works at the domain of branding, place branding and communication design.

The studios exist with their own distinctive specialisations, craft and voice but with the same values. The studios function as a collective on interdisciplinary projects and independently on domain specific projects. This structure allows us to be flexible in the way we operate and choose the right partners and clients to work with.

As a practice, our projects stem from:

Commission/client based projects that we think are aligned with our tenets

Studio programs that create products/ services /experiences that we believe are essential.

What drives us

In navigating the complexities of our world, our studios embrace collaboration and co-creation as one of the fundamental values that drive us. Collaborating with partners enhances the strength of our designs, while co-creation forms the foundation of essential design programs, addressing intricate problems.

We recognise the profound impact design holds in today's consumer focussed landscape. As a studio, we are committed to designing for positive impact, conscientious of the influence we wield in creating demand and seduction.

Embracing continuous change, we view each project as a lifelong learning opportunity, enriching our craft and expanding our perspectives. This commitment to evolution is deeply ingrained in our practice and projects.

Our approach is anchored in rootedness, whether crafting motion design systems for films or shaping identities for places. We immerse ourselves in the context of people, place, and culture, ensuring a meaningful and authentic design expression.

People

  • Upasana Nattoji Roy

    Founder - Switch
    Co-Founder - Roy.Studio

    A graduate of National Institute of Design & a trained Bharatnatyam dancer Upasana Nattoji Roy has extensive background in crafting stories for brands. She is also the founder of Switch Studio - a specialized studio operating at the confluence of art, design and culture. She also brings in experience of over a decade in television in India and Middle East.

  • Saurav Roy

    Founder - Roy.Studio
    Co-Founder - Switch

    A graduate of National Institute of Design, Saurav Roy has over 17 years of experience in branding & design programs. As design director for Idea Spice Design - www.ideaspice.com - he steered design programs and helped set up the India office. With extensive experience in working with retail centres, real estate and startups, he set up Roy Studio to focus on specialized design programs.

  • Smita Sohoni

    Design Associate


    An artist and illustrator who graduated from the MIT Institute of Design with a degree in visual communication design, she has worked with various design studios based out of India. Food and alcohol communication design, branding and packaging are her areas of focus and interests. In her free time, she can be found exploring various coffees and the world of mixology.

  • Swikriti Soni

    Motion Designer

    Having just stepped into the real world after graduating, Swikriti is excited to embark on a creative journey. The revelation that animation could be a career path hit her during school days, guiding her toward becoming a communication designer. Swikriti's 'aha' moment unfolded during a super cool internship at Switch, where she gained hands-on experience with exciting projects in a fun space. These experiences not only fine-tuned her motion design skills but also deepened her appreciation for the craft of filmmaking.

  • Aditya Bhirad

    Motion Designer

    Aditya, at first, pursued engineering, but life had different plans for him. Quickly realizing his passion for creating captivating visual experiences, he made the decision to pursue a career in motion graphics. This choice has led Aditya down an exciting path, enabling him to express his creativity and imagination through his work. In his role as a motion graphics artist, Aditya finds joy in bringing ideas to life through animation and design.

  • Nalini Roy

    Permanent Intern

    A student of TLC, Nalini is a permanent intern at the studio. She runs her own brand - www.blepart.com and also moonlights as a drummer occasionally.

  • Haku

    Dog 1

    Haku has mastered the art of sleeping and eating. Haku's love for people is second only to his devotion to napping and snack time

  • Izzy

    Dog 2

    As the security head, Izzy takes his job very seriously guarding the studio from constant threats from couriers, swiggy deliveries and anyone walking outside.

  • Nonja

    Just a cat

Studio Internship
Program

Our studio internship programs run during winter & summer. The winter programs start from November while the summer programs start from May. For applications please mail: roy@roy.studio or oona@theswitchstudio.com.

  • Rohan Francis

    DJ Academy of Design
    07/12/2023 to 31/03/2024

    ”I’ve been drawing ever since I could first hold a pencil, and I plan to continue until the day I can no longer grasp one. As a communication designer, I’ve worked with a diverse range of mediums. Eventually, I reached the conclusion that I wanted to work and grow in a space where all these different mediums converge, and Roy Studio seemed to be the perfect space for it.”


  • Suvigya Srivastava

    UID, Ahmedabad
    15/05/2023 to 15/07/2023

    "Being an animator gives me the opportunity to enter a universe where I can use the power of motion to give thoughts and dreamy images life, and it is a genuine privilege to weave stories that unleash my creative spirit.
    My tenure at Switch has been an exceptional journey, brimming with invaluable experiences that have profoundly influenced my artistic growth. I owe an immense amount of gratitude to Upasana and Roy for their essential guidance and mentorship.

  • Shipra

    MITID Pune
    15/05/2023 to 15/07/2023

    “From taking up motion design to recreate, satisfying loop-able animations, and slowly falling in love with the process of grasping new softwares, I’ve recently gotten a more tangible understanding of skillset and improvement.

    Interning at Switch as a motion designer was an amazing learning experience. The exposure to on-site work culture, industrial level projects was incredibly insightful.”

  • Aditi George

    DJ Academy of Design 01/05/2022 to 01/07/2022

    “I heard on a podcast that ‘Design in India changes every 50 km ‘, and the notion that design should indeed be approached with plurality in mind struck a chord with me. Roy studio and Switch studio consciously integrate that philosophy into their design practices, which is why I was thrilled to learn and work with them.
    The way in which they fuse modern media and technology with the richness of Indian arts and crafts in some of their projects is something that inspired me to do my graduation project on a similar tangent.”


  • Annie Meryl

    DJ Academy of Design
    17/04/2023 to 16/06/2023

    "My overall internship experience as a graphic design intern at was highly rewarding. It provided a practical platform to apply the skills I acquired during my studies and allowed me to work on real-world design projects like any other internship, but this was my first time interning in a physical studio space and the experience was unparalleled.

    Working while sitting in the same space as super talented designers such as Roy and Upasana was a whole new experience as apart from working on tasks I was assigned to, I got the opportunity to take sneak peeks and watch them work their magic on the really cool projects that they were working on.”