Switch & Roy is a cross-disciplinary studio designing brand, motion, and experiential work for the cultural and creative economies of South Asia.

Founded by NID alumni Saurav Roy and Upasana Nattoji Roy, our work spans brand identities for Indian institutions and consumer brands, title sequences for streaming and broadcast, and identities for cultural festivals, museums, and place-based projects. We've designed for Netflix, Amazon Prime, Serendipity Arts Festival, SELCO Foundation, the Indian Institute of Management Bangalore, the Indian Music Experience Museum, and Jaipur Rugs.

The studio operates from Goa as two collaborative practices — Switch (motion, story, performance) and Roy.Studio (brand, place, identity) — that share a belief that good design is anchored in people, place, and culture.

Projects Commissioned by

Featured Projects

Title Design

CURRY & CYANIDE

Title design for the Netflix true-crime documentary based on the Jolly Joseph poisoning case.

Brand Identity

CHAATERY

Brand identity and packaging for Chaatery, building a contemporary visual language for India's everyday street food.

Editorial

THE GOA GUIDE

An independent zine documenting the people, places, and rituals that shape everyday life in Goa.

Experiential

SELCO IMPACT FAILURE

Identity and event design for SELCO Foundation's Impact Failure Conference — a conclave inviting India's development sector to publicly discuss what didn't work.

Packaging

TARU NATURALS

Packaging and brand storytelling for Taru Naturals, surfacing the farmer collective behind every product.

Experiential

INDIAN MUSIC EXPERIENCE

Immersive film design for the Indian Music Experience Museum in Bengaluru — India's only interactive museum dedicated to music.

Digital Design

SANDOOKA

Digital design for a virtual museum documenting community histories of the Kodavas of Coorg. www.sandookamuseum.org

BRAND FILM

INDIA FOUNDATION FOR THE ARTS

A poetic brand film for the India Foundation for the Arts, marking three decades of supporting independent arts practice across the country.

Short Films

CODING WITH CRAFT

Documentary film tracing collaborations between Indian traditional craftspeople and contemporary digital artists.

Our work has appeared at Serendipity Arts Festival, the Indian Music Experience Museum, and in the credits of Netflix, Amazon Prime, BBC Studios, and Yash Raj Films productions. Switch was an SXSW finalist in 2010 for the title sequence of Aagey Se Right.

Coming Soon

Title Design

GANDHI

Title design and show packaging for the new show directed by Hansal Mehta

Digital Arts Program

NAVI MUMBAI AIRPORT

Collaborative Research for a pioneering digital arts program

Communication Design

MANCHAHA BY JAIPUR RUGS

Integrated communication program for the Manchaha Collection by Jaipur Rugs - a collection that celebrates the weavers creativity

Abstract creative elements in motion showing artistic exploration

Originals

Originals are the studio's self-initiated projects — spaces to experiment, collaborate, and pursue ideas beyond client briefs.

KariGhar brings traditional craftspeople and digital artists into conversation through collaborative making. Give Me a Sign is an immersive interactive installation that combines early gestural recognition technology with audiovisual storytelling to reflect on climate change, human behaviour, and our relationship with the environment. When Walls Dance explores the meeting point of Bharatanatyam, movement, and motion graphics. The Goa Guide is our ongoing zine chronicling the culture, people, and everyday life of the state.

Together, they are how the studio thinks in public — testing ideas, preserving stories, and building new creative dialogues.