Design for Films - Title Design + Motion Design Systems

Playground

PLAYGROUND is an Esport gaming championship featuring multiple casual and pro games between 4 teams each owned and mentored by Asia's gaming superstars, such as Carry Minati , Triggered Insaan, Mortal and Scout. We were approached to create an IPL-style property for gamers by Rusk Media.

The visual identity for the show comprised of the logo and motion design systems for all aspects of the gameplay within the show.

The logo unit playfully incorporates the symbols of the 4 teams within the name itself. These symbols form the visual language and the vocabulary for the show.

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The main titles for Playground start with an invitation to an empty virtual playground where 'pieces' of the teams come in to 'play'. The pieces come together to build their team logos which are part of the brand which eventually build up to the main show title.

From concept to execution we worked on creating an integrated branding project for Playground season 1 that encompassed building and creating the brand architecture, logo to print collaterals, motion branding, main titles and show packaging after understanding the gameplay and show structure.

Initial draft of the identity that were developed around the 4 symbols of the teams.

The identity extended to the various facets of the gameplay - from astons to leaderboards, the visual identity brought in coherence and consistency across the show.

Credits
Design Team : Saurav Roy, Upasana Roy
Production Team: Gratia / Vinay Goenka

A Youtube Original Series
A Series by Rusk Media

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