Program

KARIGHAR: TRANSMEDIA ART PROGRAM

 

KariGhar: The Story of Home
KariGhar is a transmedia program based on co-creation between craft and technology. We gave traditional artisans the concept of home - and asked them to create their interpretations through their craft & their unique world view. The art is now being translated into multiple transmedia projects across mediums and experiences.

 

The Program is incubating 11 Projects
which are at various stages of development

  • CraftStock

    Craftstock is an online platform that aims to bring greater collaboration between the design & craft communities. Traditional craft has always been rooted to a surface - with digitised artworks that are ready to use across platforms - Craftstock brings in a royalty fee model to the artisans as compared to a one time fee.

  • Stop Motion Workshops

    Designed for kids of Rural Artisans, the workshop introduces kids to stop motion technologies to bring traditional craft to life. The purpose is to bring a new perspective to traditional crafts and create awareness about their unique characters.

  • Ronger Gaan: Animated Short

    An animated short using patachitra. It revolves around how the patachitra artists family creates the colors that are used to make the artwork. The act of foraging for the ingredients and making the color together by hand is what binds them together and also continues the tradition.

  • Giphy Stickers

    We’re converting artworks from the craft forms into a series on giphy to create new forms for these traditional arts

  • Ronger Gaan: Immersive Experience

    An immersive interactive XR experience that bridges the tactile with digital storytelling. It is a journey into the discovery of Home with a family of indigenous artists, called Patuas from India.

  • Ludo, Snakes & Ladders

    A modern reimagining of the traditional game of Ludo, Snakes & Ladders with Gond and Pattachitra artworks. Designed as a travel friendly game and as a collectors edition

  • Shopify AR

    We are developing AR formats of traditional artworks for use in shoplift platforms to enable potential customers to imagine them within their space.

  • Tulsi & Ma: Animated Short

    Animated short based on Chitra Kathi artworks on the theme of Home. The artist depicts a daily ritual of his mother watering the tulsi plant as his interpretation of home

  • Bring Tulsi Home

    An immersive AR experience that brings the art to life

  • Prithvi: Animated Gond Short

    animated short based on Gond artworks on the theme of home

  • The Daal Lake: Kashmiri Floral Art Animated Short

    Animated short based on Kashmiri Floral Art Form

Artists & Collaborators

  • Bahadur Chitrakar & Family

    Patachitra Artist
    Medinipur, West Bengal

  • Hiraman Ureweti

    Gond Artist
    Bhopal, Uttar Pradesh

  • Chetan Parshuram & Family

    Chitrakathi Artist
    Maharashtra

  • Muhammad Maqbool Jaan

    Paper Mache Artist
    Kashmir

Connect with us
for the Program

 

 An Open Source Project

KariGhar is designed as an open source project. It aims to also create a model for collaboration between traditional and digital artists.
The model can then be used across various craft forms along with the design & art community.

Why KariGhar?

 

A global world does not mean a homogenized world. Today the online planet is increasingly where we present ourselves and our personas reside within those limited frameworks. This leads to the creation of a reduced persona with a progressively colonized worldview.

We are the stories we tell ourselves and the world.
Our stories create our identity and that informs our place in the world and the part we play. The richness of our existence comes from the multiplicity of these stories and identities.

WHY IS DIVERSITY ESSENTIAL

The only way life has thrived is through diversity. The multiplicity that humans have due to geographical, linguistic, and cultural diversity is bonded by the need for community. And that sense of community is furthered through the stories we tell ourselves.

NEW TECHNOLOGIES

New technologies are shrinking the world and are keeping us connected in more ways than we could imagine. But at the same time, the over-dependence on technology is also reducing the ways we present ourselves and create our stories - leading to a speedingly homogenized world.