Project Description

Bharat Flooring and Tile : A Story of a Heritage Brand

The Bharat Floorings Group (BFT) is the leader in quality cement floorings — a reputation held for over 90 years. In 1922 Bharat pioneered the cement tiles industry in India as part of the Swadeshi movement.

BFT needed to create a film that would tell their story & the impact that the brand has had in the architectural and design landscape in India. While the company was well known in terms of their current projects and products - the extent of the brands impact & its heritage was lesser known.

We created a film that uses their tile patterns and designs to weave a story that talks about their origins, their impact in the architectural movement in India and their vision for the future