Panadol: Animation in Advertising
Ogilvy Srilanka approached us to create a set of 3 films to announce the launch of a handy Blister Pack for Panadol by GSK.
We created a hand drawn series of 3 films that stood out dramatically against the competition.
The films portrayed everyday lives & how panadol comes in handy whenever theres a headache.The three films showed a housewife, a man stuck in traffic and two lovers in a park. The films were 20 seconds each and was shown all over the major television networks in Sri Lanka and eventually was also taken as an outdoor campaign.
One of our favourite films – we experimented with combining hand drawn animation with cutout animation and a balance between caricature and a simple stark style.