Project Description

Carriall Smart Backpack: Brand Film

Carriall Luggage : Brand Film

Carriall is India’s first smart backpack brand. To launch the backpack, they wanted to create engaging content for social media that would not just promote the bags but would also create a voice for the brand.

We commissioned a series of illustrations that created a world of Carriall. We imagined characters, stories and situations for the backpack and subsequently how it makes everyday travel easier.

The brand language was subsequently used across the product experience and the film helped create a unique identity for the brand at its inception.